Please enjoy this unintentionally hilarious and pathetic training video that Gamestop shows to their employees. It's a little long, but worth watching to the end.
The video starts okay, as I do agree with the notion that people who sell videogames should recognize that women buy games too. However, the video quickly goes off the rails when they start showing "sample customers." Every woman is portrayed as older, and all have a sort of mom-ish quality to them.
My favorite part is the end of the video, where they remind the Gamestop employees to push the promotion where you can get free magazine subscriptions if you buy enough crap. The magazines they've chosen to attract female customers? Oprah's O magazine, Good Housekeeping, Redbook, Cosmo, Marie Claire, or Smart Money.
Yes, Gamestop. Because clearly if a woman is in your store she's probably just there to buy games for someone else, like her sons. If she happens to play games, she probably just wants to play Peggle, Wii Fit and fucking Nintendogs.
*Sigh*... it's so great to see a game retailer who understands my needs as a lady gamer. I think I"m going to go kill some terrorists in Call of Duty 4 until I calm down.
This entry was posted on Thursday, February 26, 2009 and is filed under
feminism
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stupid
,
video games
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